COM 1030: Mass Communications and Society


A history and explanation of the relationship between mass communication and our popular culture, including technological, economic, and legal. Magazines, newspapers, movies, radio, television, and music are examined along with types of media control, advertising, public relations, and changing technologies.


  1. Explain the communication process and how the media uses this process.
  2. Discuss the history of each communication medium.
  3. Analyze how the Internet has changed the delivery method of each communication medium.
  4. Elaborate on the media related fields of advertising and public relations.




Media essentials: A brief introduction (Rev: 2)

Publisher: Bedford/St. Martin's (2013)
Author: Campbell, R., Martin, C. R., & Fabos, B.
ISBN: 978-1457601088
Price: $89.05

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