SMT 6800: Strategic Management in Sport


This course is designed to provide a deeper understanding of strategic management principles, theories, and concepts in their application to specific sport management settings. Students will examine the basic concepts of strategic management, learn how to develop mission statements, and assess both the external and internal environments to determine organizational strengths and weaknesses. This course will include the analysis of various methods for strategic planning, formulating and implementing tactical strategies, as well as the numerous issues associated with technological and economic challenges.


  1. Describe the characteristics of sport management and the sport industry environment.
  2. Discuss the process for developing a strategic plan for a sport-related business or organization.
  3. Develop vision and mission statements.
  4. Discuss leadership models and team development.
  5. Evaluate an organization’s competitive viability by conducting a SWOT analysis.
  6. Evaluate sport culture and corporate diversification strategies.
  7. Analyze ethical behavior in sport-related businesses and organizations.
  8. Develop a code of ethics for your own sport-related business or organization.


  1. ORG 5000
  2. ORG 5100


Applied sport management skills (Rev: 2nd ed.)

Publisher: Human Kinetics (2014)
Author: Lussier, R. N., & Kimball, D. C.
ISBN: 9781450434157
Price: $95.68

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact Student Services at