SMT 3901: Sport Fundraising


Discusses the theory and practice of fundraising in sports related fields and provides specific, helpful ideas and plans for conducting fundraising activities in sports business. Combines fundraising theory and practical advice for learners to organize and develop fundraising plans.


  1. Explain the overall concept of the components of the fundraising process.
  2. Discuss the necessities of fundraising.
  3. Explain the nature and principle of sports business.
  4. Identify different types of fundraising skills, and develop fundraising methods.
  5. Identify the fundraising plans in sports programs and/or events.
  6. Explain how to develop practical ideas for successful fundraising plans.
  7. Discuss varied methods for implementation of potential fundraising plans.
  8. Create a fundraising plan.
  9. Determine how to induce potential sponsors.
  10. Develop an awareness of publicity and promotional tactics.
  11. Discuss how to manage personnel in the operation of fundraising projects.
  12. Identify key legal issues that include but are not limited to, liability concerns, risk management, and insurance matters.




Fundraising and promotion for sport and recreation programs (Rev: 3)

Publisher: American Press (2011)
Author: Dr. William F. Stier, Jr.
ISBN: 9780896414914
Price: $26.99

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the CSU Bookstore at