SMT 2801: Sport Public Relations and Promotions


Examines the theoretical and practical implications of marketing in the sports industry by presenting a framework to help explain the techniques and issues of the strategic marketing process. Offers a growing appreciation on the globalization of sports and an understanding of the ethical issues emerging in sports and their impact on sports marketing decisions.


  1. Apply a conceptual model of the strategic marketing process to the sports industry.
  2. Explore the growing emphasis on sports globalization.
  3. Investigate current research in the sports marketing industry.
  4. Summarize ethical issues emerging in sports.
  5. Outline new trends in management used in sports marketing.
  6. Discuss concepts and theories unique to sports marketing.
  7. Examine sports marketing strategies.
  8. Explain the critical thinking process involved in the sports marketing process.




Sports marketing: A strategic perspective (Rev: 5th ed.)

Publisher: Routledge (2015)
Author: Shank, M. D., & Lyberger, M. R.
ISBN: 9781138015968
Price: $234.00

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the CSU Bookstore at