PSY 4510: Attitudes and Persuasion

Description

The goal of this class is to discuss the social psychological theories of attitudes and attitude change. The class is divided into two parts. The first part covers attitudes: their measurement, origins, content, structure, and function. The second part covers theories of persuasion and persuasion techniques.

Objectives

1. Understand and explain relevant key terminology related to attitude and attitude change.
2. Understand the psychological aspects of a number of attitude behavior problems.
3. Think critically about the roles of attitude behaviors in your life and the lives of others.
4. Explain the role of theory in attitude, attitude change and at titude resilience.
5. Describe the sources of attitude change and shaping and their impact on cognition.
6. Describe the goals of attitude research in quality of life.

PreRequisites

1. PSY 1010

Textbook(s)

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the CSU Bookstore at bookstore@columbiasouthern.edu