HCM 4320: Development and Strategic Planning in Health Care


Promotes understanding of the dynamics of strategic planning for medical organizations of all kinds through an integrated capstone course. Students cultivate skills in environmental assessment, diagnose organizational problems, identify opportunities for improvement, formulate and select strategic alternatives, and create strategic management action plans for effective implementation. Leadership for effective planning in healthcare organizations is emphasized.


  1. Evaluate the significance of strategic leadership planning for healthcare organizations.
  2. Create a stakeholder analysis for a healthcare organization.
  3. Develop vision and mission statements for a healthcare organization.
  4. Recommend opportunities for improvement within a healthcare organization.
  5. Determine key components that should be addressed within the strategic plannning process.
  6. Formulate a strategic management action plan within a healthcare organization.
  7. Explain how entrepreneurial budgeting impacts the strategic planning process within healthcare organizations.


  1. HCM 3002
  2. HCM 3304


Strategic management of health care organizations (Rev: 8th ed.)

Publisher: Wiley (2018)
Author: Ginter, P. M., Duncan, W. J., & Swayne, L. E.
ISBN: 9781119349709
Price: $60.84

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the CSU Bookstore at bookstore@columbiasouthern.edu