COM 5360: Crisis Communication and Leadership

Description

Explores strategies for leading and communicating effectively with both internal and external audiences during crisis situations. Discusses the development of a communication plan and how to craft and deliver messaging during the crisis situation.

Outcomes

  1. Create a leadership communication plan for a crisis situation.
  2. Apply strategies for communicating and leading during times of uncertainty.
  3. Evaluate leaders’ approaches to crisis communication and action.
  4. Develop strategies for leading the organization toward crisis recovery and renewal.
  5. Apply strategies for communicating a message to neutralize risk or scandal.
  6. Evaluate ethical demands of the leader during crisis situations.
  7. Apply crisis communication theory to real-world crisis situations.
  8. Create opportunities for positive messaging in the midst of crisis, in order to support the organization, its people, and its brand.

Prerequisites

None

Textbook(s)

Effective crisis communication: Moving from crisis to opportunity (Rev: 3)

Publisher: Sage (2015)
Author: Ulmer, R. R., Sellnow, T. L, & Seeger, M. W.
ISBN: 978-1452-257518
Price: $72.80

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact Student Services at students@waldorf.edu