COM 4220: Public Relations Skills

Description

Instruction in the basic skills needed for public relations programming, including strategic and organizational planning, special events planning, and persuasive writing. Includes sample analysis, writing projects, and actual events planning.

Objectives

1. Explain the importance of good writing to successful public relations.
2. Identify differences in strategic writing for public relations, advertising, and sales/marketing.
3. Experiment with various forms of strategic writing.
4. Identify characteristics of a successful special event.
5. Create a plan for an event that supports a client’s or employer’s brand messaging.
6. Apply terms for planning a promotional event.

PreRequisites

1. COM 2040

Textbook(s)

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the CSU Bookstore at bookstore@columbiasouthern.edu