COM 4220: Public Relations Skills


Instruction in the basic skills needed for public relations programming, including strategic and organizational planning, special events planning, and persuasive writing. Includes sample analysis, writing projects, and actual events planning.


  1. Explain the importance of good writing to successful public relations.
  2. Identify differences in strategic writing for public relations, advertising, and sales/marketing.
  3. Experiment with various forms of strategic writing.
  4. Identify characteristics of a successful special event.
  5. Create a plan for an event that supports a client’s or employer’s brand messaging.
  6. Apply terms for planning a promotional event.


  1. COM 2040


Strategic writing: Multimedia writing for public relations, advertising, and more (Rev: 3)

Publisher: Pearson (2012)
Author: Marsh, C., Guth, D. W., & Short, B. P
ISBN: 9780205031979
Price: $113.75

Event planning: The ultimate guide to successful meetings, corporate events, fundraising galas, conferences, conventions, incentives and other special events (Rev: 2)

Publisher: Wiley (2009)
Author: Allen, J.
ISBN: 9780470155745
Price: $31.59

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact Student Services at