COM 1030: Mass Communications and Society

Description

A history and explanation of the relationship between mass communication and our popular culture, including technological, economic, and legal. Magazines, newspapers, movies, radio, television, and music are examined along with types of media control, advertising, public relations, and changing technologies.

Objectives

  1. Explain the communication process and how the media uses this process.
  2. Discuss the history of each communication medium.
  3. Analyze how the Internet has changed the delivery method of each communication medium.
  4. Elaborate on the related fields of advertising, public relations, and economics.

PreRequisites

None

Textbook(s)

Media essentials: A brief introduction (Rev: 4th ed.)

Publisher: Bedford/St. Martin's (2018)
Author: Campbell, R., Martin, C. R., & Fabos, B.
ISBN: 9781319059477
Price: (No information available)

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact Student Services at students@waldorf.edu