BUS 4951: Business Policy and Strategic Management


Business Policy and Strategic Management contains an overview of strategic management. A practical, integrative model of the strategic-management process is introduced. Basic activities and terms in strategic management are defined, and the benefits of strategic management are presented. Important relationships between business ethics and strategic management are discussed.


  1. Analyze the n uances of strategic management.
  2. Correlate the characteristics of vision and mission to business success.
  3. Analyze external and internal audit processes.
  4. Evaluate policy creation strategies.
  5. Diagram the strategy analysis process.
  6. Identify the process of selecting an industry appropriate strategy.
  7. Establish a strategic management follow-up process.
  8. Examine the process of implementing strategies across business operations.
  9. Assess the strategy evaluation process.
  10. Diagram the strategy review and control process.




Strategic management: A competitive advantage approach, concepts and cases (Rev: 15th ed.)

Publisher: Pearson (2015)
Author: David, F. R., & David, F. R.
ISBN: 978-0-13-344479-7
Price: (No information available)

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