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Career Center Employment Listing:
Digital Marketing Specialist


Stellar Industries, Inc.
Garner, IA
Full Time


Position Duties / Responsibilities

Job Title:          Digital Marketing Specialist

Location:          Garner, IA

Department:    Sales & Marketing

Reports To:       Marketing Technology Manager

Summary  

The Digital Marketing Specialist is responsible for executing our digital marketing strategies and tactical campaigns for our products and marketing projects.  This position will also handle company website, app, and web portal development, email and digital marketing, paid and organic search, and sales leads.  In addition, this role will assist with various web-based, email, and social media marketing campaigns in order to attract customers to the Stellar brand.

Essential Duties and Responsibilities

  • Digital Marketing Strategy – Work closely with the sales and marketing team to build and execute the online marketing strategy and web-related brand communication through competitive research, platform determination, benchmarking, messaging and audience identification.
  • Website Management – Lead and coordinate the development and maintenance of all corporate websites and web portals. This includes website content, branding experience, messaging, site features, information architecture, and functionality.
  • Web Analytics and SEO – Track and evaluate marketing initiatives with analytic tools and work with the sales and marketing team to identify new online marketing opportunities and trends.
  • Sales Lead Management – Collect, distribute, and analyze the sales leads generated by our various marketing channels

Other Duties

  • Support marketing projects related to trade shows and industry events
  • Assist in creation and distribution of pre-show and post-show communications
  • Other duties as assigned

Supervisory Responsibilities

  • No direct reports at this time

Qualifications

  • BA or BS degree from an accredited four-year college or university; or three to six years related experience and/or training; or equivalent combination of education and experience.
  • Strong background or working knowledge of various web technologies such as HTML, CSS JavaScript, responsive design.
  • Good understanding of user experience best practices for websites and digital assets
  • Experience with web analytic tools and reporting tools
  • Experience with content management systems
  • Solid understanding of IT functions and ability to work closely with IT resources

Key Competencies

  • Strong analytical and project management skills
  • Confident and dynamic personality
  • Strong creative outlook
  • Skilled at prioritization and multi-tasking
  • Strong attention to detail
  • Effective written and verbal communication skills
  • Independent and decisive, yet team focused
  • Ability to absorb and apply constructive criticism from peers

Travel

Some overnight travel by car or air is expected and amount will be determined by marketing project schedules as well as professional development

  • Must have and maintain a valid driver’s license
  • Have or the ability to obtain a commercial driver’s license (CDL) is a plus but not required

 

We offer an excellent benefit package including health, dental, vision, life and disability insurance, 401(k) retirement, ESOP, profit sharing, paid vacation and holidays.

 

Submit cover letter and resume to:

Human Resources

Stellar Industries, Inc.

190 State Street

PO Box 169

Garner, IA  50438

Or E-mail to:  hr@stellarindustries.com