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BACHELOR OF APPLIED SCIENCE IN PUBLIC RELATIONS

Out of all the jobs in creative and media fields, positions in public relations are consistently ranked as some of the best. The Bachelor of Applied Science degree in Public Relations allows you to transfer in more of your credits, so you can complete your degree faster and explore opportunities in almost any industry you can imagine – from non-profit organizations to government agencies to multinational corporations.

Curriculum Overview

Waldorf’s Bachelor of Applied Science degree in Public Relations introduces a fresh mix of media topics that will prepare you to write strategic message campaigns and build mutually beneficial relationships between your organization and the public. You’ll discover the power behind integrated marketing communication, learn the art of building a company’s brand from within and become adept at managing messages to shape public perception. This program is perfect for students with incoming transfer credit because it offers additional flexibility and makes it possible to transfer in more credit, which means you’ll be able to graduate sooner and get started on your successful career.

B.A.S. Degree Requirements

  • Completion of the B.A.S. core curriculum (30 Credits)
  • Completion of the required courses in a major field (30 Credits)
  • Completion of additional courses (including any supported courses required by the major in other departments) to a total of 120 credits depending on the major
  • A grade of C or higher in all coursework in the major and, if applicable, in the concentration(s)
  • 2.00 cumulative grade point average for work completed at Waldorf (Some majors may require a cumulative GPA higher than a 2.00)
  • Minimum of 30 upper-division credit hours
Requirements
Prefix Number Course Credit Hours
General Education Core Requirements 30
Major Required--Group A 30
COM 1010 Introduction to Graphic Design 3
COM 1020 Introduction to Digital Technology 3
COM 1030 Mass Communications and Society 3
COM 1040 News Gathering and Reporting 3
COM 2010 Visual Theory 3
COM 2040 Introduction to Public Relations 3
COM 3010 Publication Design 3
COM 3020 Radio Production 3
COM 3030 Television/Film Production 3
COM 4220 Public Relations Skills 3
COM 4520 Senior Capstone 3
Professional Electives--Group B 60
All Waldorf courses may be selected from the catalog and course schedule to be used as electives, provided that they are not used to satisfy other program requirements. The following are sample electives.
COM 1030 Mass Communications and Society 3
COM 3180 Editing for Journalists 3
COM 3400 Digital Imaging 3
COM 4010 Web Design 3
COM 4360 Crisis Management 3
COM 4410 Mass Media Law 3
COM 4420 Media Literacy 3
BUS 3201 Principles of Marketing 3
BUS 3352 Human Resource Management 3
BUS 3451 Organizational Theory and Leadership 3
BUS 4060 Team Building and Leadership 3
BUS 4080 Creative Thinking and Problem Solving 3
BUS 4160 Negotiation/Conflict Resolution 3
PSY 3140 Social Psychology 3
PSY 3500 Judgment and Decision Making 3
PSY 4510 Attitudes and Persuasion 3
Grand Total:   120

For gainful employment information on all Waldorf programs, visit our gainful employment disclosure page.

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Program Offered

Online

Major Requirements
30
Electives
60
Total Credits: 120