Out of all the jobs in creative and media fields, positions in public relations are consistently ranked as some of the best. If you’re a people person who’s always after the perfect word, this unique combination of advertising and journalism could be an exciting career path. Waldorf’s Bachelor of Arts degree in Public Relations will open opportunities in almost any industry you can imagine – from non-profit organizations to government agencies to multinational corporations.

Curriculum Overview

Waldorf’s Bachelor of Arts degree in Public Relations introduces a fresh mix of media topics that will prepare you to write strategic message campaigns and build mutually beneficial relationships between your organization and the public. Through this program, you will discover the power behind integrated marketing communication, learn the art of building a company’s brand from within and become adept at managing messages to shape public perception.

This program is available online only.

B.A./B.S. Degree Requirements

  • Completion of the core curriculum and the curriculum for the major, totaling 120 credits
  • A grade of C or higher in all coursework in the major and, if applicable, in the concentration(s)
  • 2.00 cumulative grade point average for work completed at Waldorf
  • Minimum of 36 upper-division credit hours

Review the complete list of core requirements for this program.

Prefix Number Course Credit Hours
General Education Core Requirements 60
Major Required-Group A 39
COM 1010 Introduction to Graphic Design 3
COM 1020 Introduction to Digital Technology 3
COM 1030 Mass Communications and Society 3
COM 1040 News Gathering and Reporting 3
COM 2010 Visual Theory 3
COM 2040 Introduction to Public Relations 3
COM 3010 Publication Design 3
COM 3020 Radio Production 3
COM 3030 Television/Film Production 3
COM 3180 Editing for Journalists 3
COM 4220 Public Relations Skills 3
COM 4410 Mass Media Law 3
COM 4520 Senior Capstone 3
Professional Electives-Group B* 6
COM 3400 Digital Imaging 3
COM 4010 Web Design 3
COM 4360 Crisis Management 3
COM 4420 Media Literacy 3
General Electives** 15
Grand Total: 120

*In-Field Electives: Choose a minimum of 6 credits from the provided courses.

**For the remaining 15 credits, elective may be chosen from any course not used to satisfy other program requirements.