SMT 3901


Discusses the theory and practice of fundraising in sports related fields and provides specific, helpful ideas and plans for conducting fundraising activities in sports business. Combines fundraising theory and practical advice for learners to organize and develop fundraising plans.


  1. Identify different types of fundraising skills, and develop fundraising methods.
  2. Identify key legal issues that include but are not limited to, liability concerns, risk management, and insurance matters.
  3. Explain the overall concept of the components of the fundraising process.
  4. Discuss how to manage personnel in the operation of fundraising projects.
  5. Identify the fundraising plans in sports programs and/or events.
  6. Discuss the necessities of fundraising.
  7. Discuss varied methods for implementation of potential fundraising plans.
  8. Create a fundraising plan.
  9. Determine how to induce potential sponsors.
  10. Explain the nature and principle of sports business.
  11. Develop an awareness of publicity and promotional tactics.
  12. Explain how to develop practical ideas for successful fundraising plans.




Fundraising and promotion for sport and recreation programs (Rev: 3)

Publisher: American Press (01/03/2011)
Author: Dr. William F. Stier, Jr.
ISBN: 978-0-89641-491-4
Price: $36.35

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact Student Services at