The goal for this course is to examine and discuss the theoretical and practical implications of marketing in the sports industry. A framework will be presented to help explain and organize the strategic marketing process. The course will offer a growing appreciation on the globalization of sports and an understanding of the ethical issues emerging in sports and their impact on sport marketing decisions. A comprehensive coverage of the functions of sports marketing is presented.
* Disclaimer: Textbooks listed are based on the last open revision of the course.
Prior revisions and future revisions may use different textbooks. To verify textbook information,
view the course syllabus or contact Student Services at