COM 4220


(Software required: Adobe CC) (Hardware required: Mac computer with specs listed at Instruction in the basic skills needed for public relations programming, including strategic and organizational planning, special events planning, and persuasive writing. Includes sample analysis, writing projects, and actual events planning.


  1. Identify differences in strategic writing for public relations, advertising, and sales/marketing.
  2. Apply terms for planning a promotional event.
  3. Identify characteristics of a successful special event.
  4. Experiment with various forms of strategic writing.
  5. Explain the importance of good writing to successful public relations.
  6. Create a plan for an event that supports a client’s or employer’s brand messaging.


  1. COM 2040


Event planning: The ultimate guide to successful meetings, corporate events, fundraising galas, conferences, conventions, incentives and other special events (Rev: 2)

Publisher: Wiley (2009)
Author: Allen, J.
ISBN: 9780470155745
Price: $35.10

Strategic writing: Multimedia writing for public relations, advertising, and more (Rev: 3)

Publisher: Pearson (2012)
Author: Marsh, C., Guth, D. W., & Short, B. P
ISBN: 9780205031979
Price: $106.28

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact Student Services at