BUS 4951

Description

This course provides an overview of strategic management. A practical, integrative model of the strategic-management process is introduced. Basic activities and terms in strategic management are defined. The benefits of strategic management are presented. Important relationships between business ethics and strategic management are discussed. In addition, the readings initiate discussion of three themes that are present throughout the course: global considerations, electronic commerce, and the strategic implications of the natural environment.

Objectives

  1. Analyze the nuances of strategic management.
  2. Analyze the characteristics of a business's vision and mission.
  3. Analyze the external audit process.
  4. Analyze the internal audit process.
  5. Evaluate strategies in action.
  6. Analyze the strategy analysis process.
  7. Analyze the process of choosing a strategy.
  8. Evaluate the strategic management process.
  9. Analyze the process of implementing strategies in the following business functions: (a) management, (b) operations, (c) marketing, (d) finance/accounting, (e) research and development, and (f) management information systems.
  10. Assess the strategy evaluation process.
  11. Analyze the strategy review, evaluation, and control process.

PreRequisites

None

Textbook(s)

Strategic management concepts and cases (Rev: 13)

Publisher: Prentice Hall (2011)
Author: David, F.R.
ISBN: 978-0-13-612098-8
Price: $153.02

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact Student Services at students@waldorf.edu