(Optional Three-Day, Face-to-Face Residency Elective)
This course applies marketing and public relations techniques
for the purpose of promoting oneself professionally. Topics
include audience research, message development, media
placement, and SWOT analysis.
* Disclaimer: Textbooks listed are based on the last open revision of the course.
Prior revisions and future revisions may use different textbooks. To verify textbook information,
view the course syllabus or contact Student Services at