BUS 4904

Description

(Optional Three-Day, Face-to-Face Residency Elective) This course applies marketing and public relations techniques for the purpose of promoting oneself professionally. Topics include audience research, message development, media placement, and SWOT analysis.

Objectives

None

PreRequisites

None

Textbook(s)

None

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact Student Services at students@waldorf.edu